Benefits of Promotional Signage

Communication is an integral part of any business. Promotional signage is a great way to communicate with your customers and clients. They are an ideal way to promote any business. A wide variety of external signage like flyers, flagpoles, banners, POS display systems, graphics, wall signs, etc never goes out of style. This kind of advertising helps to increase footfall with a one-time investment. There can be internal as well as external signages not only for promotion but also for information and direction like the traffic signs in Dubai. Signs convey a message to the public. Signages in Abu Dhabi and Dubai have great visual appeal. They are informative and help in brand building. They transform places into destinations that customers and clients can rely upon. A reputed brand is easily identifiable by its signage. An appropriate and visually appealing signage boosts the brand’s presence. It helps to compete with similar products and services available in the market.

Importance of Promotional signage in the retail business –

o     Increases brand exposure

o     Creates visual advertising

o     Attractive signages engage customer’s attention

o     Influence purchase decisions

o     Various Product information is easily communicated

o   Reflect on the quality of business. People correlate the quality of branding with the kind of products and services a company offers.

o    Ease of store location.

o   Internal and external signage is a cost-efficient and effective way of promoting a brand.

Tips to increase footfall – how to attract customers with the right signage

In this competitive world, customers are exposed to a variety of products, attractive offers, and alluring brand advertising. According to surveys

1.    Nearly 76% of customers (i.e., 8 out of 10) said they had entered a store or used a business service for the first time simply because of its signage.

2.  Nearly 75% said that they made recommendations of a product or service was also based on a relevant and attractive signage

3.    It is found that every individual experienced 60 to 70 outdoor advertisements of different brands and only remember 3 to 4 of them.

In such a scenario, to keep your customer engaged enough to influence the purchase, brands must ensure using correct flagpole or signage techniques.

1.    Make your Brand special

The appearance of your signboard distinguishes your brand and elevates the products in the eyes of the customers. Test different features and trends from minimalistic to futuristic and choose the one that resonates with your product and company.

Ensure your company stands out by engaging experienced signage professionals.

2.    Remind the world of your Brand

Out of sight, out of mind. A signage board will always remind your customers of your continued presence in the market. You can achieve this by using memorable branding features. The importance of signage elicits pleasant memories. 

3.    Use the complementary colour scheme for static advertising

Harness the power of colour psychology. The use of colours creates aesthetically pleasing visuals. Selecting an appropriate colour combination impacts the mood and emotion of a customer. Colours can change the look and feel of your signage and help you stand out from the crowd — for the right reasons.

4.    Prioritize Readability

“Writing in Headline Text” helps to do away with any unnecessary content and makes the communication legible to read. Signs written using a headline text strategy are direct, clear, and concise, relaying core information like a company’s name. It’s a USP to attract customer attention.

5.    Go for digital and 3D techniques

In an era of digitization and ventures, businesses rely on a digital marketing approach rather than traditional promotional techniques. Outdoor signs like the web and social media are also available in 2D and 3D images. These are long-lasting and more attractive, in comparison to the traditional signs.

Also, these digital signage technique offers flexibility, easy changes with economical pricing.

Advantages of Digital Signage advertising

o Digital signboards can be updated in real-time

o Time-sensitive messages can be displayed

o Ease of advertising – two different advertisements can be displayed just minutes apart from one another

o Attractive Digital signs, Flags, and banners in Abu Dhabi engage the customers and result in a positive sales figure. 

o Digital prints are long-lasting and maintain their quality for a long period.

Investing in outdoor signage in Abu Dhabi & Dubai is considered to be the most useful promotional technique. Dubai is a commercial metro business city and has many top brands in the market. To market their products, popular brands like KitKat and Coca-Cola use a variety of creative signage designs to promote their products. Dubai Sign is one of the most popular and renowned signboard manufacturers in Dubai that provides all kinds of internal and external signage at reasonable prices.