Importance of Way finding Signs

 

What are Wayfinding signs ?

The kind of signage that is intended to guide and give directional assistance to people is referred to as Wayfinding signage. These signs are usually symbols, spatial figures, or minimal words to indicate direction without doing lengthy and complicated explanations in words. They are therefore are easy to comprehend and follow. Wayfinding signs in Abu Dhabi do not necessarily require to advertise a product or a brand or act as advertisement signage.

Where are wayfinding signs used ?

• They can be used by municipalities, theme parks, museums, malls, and other populated or high-traffic locations.
• They are also used as traffic signs in Abu Dhabi.
• They are widely used by different kinds of companies as a way to advertise their businesses successfully.
• According to FedEx’s latest consumer survey, eight out of ten people entered a store for the first time because of the store’s eye-catching signage board.

What do you mean by an effective wayfinding sign ?

An effective wayfinding sign must give an accurate and precise answer to these three primary questions by instantly looking at the sign:

• Where am I?
• Where is my destination located?
• How do I get to my destination? Or How do I get from Point X to Point Y?

Benefits of using signboard in Abu Dhabi 

1. To increase brand awareness – Old-school techniques in the print advertisement–such as using signage are the best way to strengthen the efforts made by the digital team in creating brand awareness. High-quality, well-thought, and well-placed wayfinding signs is always an eyecatcher. The visually appealing signboard is the easiest way to get your prospective customer’s attention of prospective customers. These signages embed the brand, products, or services into the minds of the customers/ buyers. These signages make an effective visual marketing medium to help increase brand recognition and direct people right to your doorstep.

• To direct human traffic in big spaces like malls, roads, stadiums etc – Wayfinding signages have four different types depending on their use and function.

• Informational – To give general and overall information regarding a large place or business (e.g., facility signs like bathroom, parking area)
• Identification – To tell a person about their current location. These are the most common type of signs used by offices and municipalities (e.g., door plaque, landmark signage).
• Directional – To give directions on how to locate a specific area or reach a particular destination (e.g., directory sign, roads)
• Regulatory – To inform people of the safety and liability problems in the area. It also implements rules, gives safety advice and privacy information (e.g., access control, compliance standard).
• It maintains order and avoids a chaotic crowd in large places like malls by bringing comfort and a sense of familiarity.
• These signs provide ease of navigation to a particular store, entertainment zone or public utility area.

• Safety at large places – The correct and accurate signages are extremely beneficial for controlling the crowd, maintaining order, and ensuring everyone’s safety in the facility or your business place.

A wayfinding sign is a cost-effective addition to your business’s marketing efforts, which will definitely yield positive results. It gives a sense of comfort to know that there will be signs directing you to your destination even if you have walked a bit far and away from your destination. You can always find your way back. Hospitals are also places where wayfinding signs have proved helpful to patients and their attendants in locating the right-wing to go to. Dubai signs are a trusted name for signboard manufacturers. They also have digital signage options to give their audiences a more modern approach to navigating their properties and getting where they need to go.